Learning Materials

Drive a successful raise by utilizing FrontFundr’s top strategies and tactics.

Pre-Launch

4 min read

How to make a great campaign video

The campaign video is one of the investors' first introductions to your company. Videos are great for communicating large amounts of information in a short amount of time and we found that conversion rates increase with the inclusion of a video.

Rea Naidoo

Key: Raising from venture capital and equity crowdfunding in the same round

Key completed its Seed-stage financing round in 2021, boasting a robust cap table featuring prominent venture capitalists, esteemed angel investors, and an enthusiastic community of investors through FrontFundr.

Case Studies

3 min read

Rea Naidoo

TSS Rovers: Canada's first supporter-owned football club

Rovers’ purpose-driven philosophy, hyper-localized strategy, and its existing fanbase propelled TSS Rovers Football Club to break barriers, realize a national first of its kind dream and to ultimately fund its ambition to build a platform for Canadians soccer players.

Case Studies

2 min read

Rea Naidoo

Top Shelf: Building anticipation with FrontFundr's 'coming soon'

The Top Shelf campaign was one of the most successful ‘Coming Soon’ deals on FrontFundr. They launched a teaser campaign to build anticipation amongst potential investors by capturing pledges before launching the full investment opportunity.

Case Studies

3 min read

Trieste Reading

How to talk about FrontFundr and equity crowdfunding

As equity crowdfunding remains a relatively new method of fundraising in Canada, it is important to educate your community on the industry so they do not confuse the promotion of your FrontFundr campaign with regular content.

Pre-Launch

2 min read

Jyoti Mander

Understanding your FrontFundr campaign analytics

Reviewing and optimizing performance is important for ensuring campaign success, as it allows for identifying strengths and weaknesses to make necessary adjustments. Continuous monitoring and refining strategies based on performance data help campaigns achieve their goals more effectively.

FrontFundr Platform

6 min read

Trieste Reading

Creating anticipation before the campaign launches

Building excitement and anticipation in advance of your launch is crucial as it creates a large and active audience on day one. The campaign's pre-launch can be one of the best times to build excitement and awareness of the upcoming raise.

Pre-Launch

2 min read

Trieste Reading

Submitting a press release with FrontFundr

One of the best ways to tell the world that your crowdfunding campaign has launched is through a press release. Press releases will not only allow fresh eyes to learn about your company or campaign but will also serve as an exciting piece of news to share and post on your social media channels!

Live Campaign

2 min read

Trieste Reading

Best practices for campaign updates

Campaign updates are one of the most effective ways to communicate new and exciting news to your community. The updates section on FrontFundr allows you to present and keep exciting news such as new partnerships, business developments, or exciting press coverage about your company and campaign all in one central location.

Live Campaign

4 min read

Jyoti Mander

Best practices for setting campaign perks

Crowdfunding has revolutionized how entrepreneurs, creators, and innovators bring their ideas to life. Whether it's launching a new product, funding a creative project, or supporting a cause, platforms like Kickstarter and Indiegogo have empowered individuals to turn their dreams into reality through the support of the crowd. However, amidst the excitement of launching a campaign, one aspect often overlooked is the strategic planning of campaign perks.

Pre-Launch

6 min read

Jyoti Mander

How to craft a good campaign email update

As you navigate best practices for equity-crowdfunding, one crucial element often overlooked is the power of a well-crafted campaign email update

Live Campaign

5 min read

Jyoti Mander

How to share campaign updates

Campaign updates are one of the most effective ways to communicate new and exciting news to your community. The updates section on FrontFundr allows you to present and keep exciting news such as new partnerships, business developments, or exciting press coverage about your company and campaign all in one central location.

FrontFundr Platform

4 min read

Jyoti Mander

How to respond to investor questions on FrontFundr

During the campaign you’ll be responding to many investor questions via the FrontFundr portal, during events, on social media, or during one-on-one meetings. It’s important to respond to investor questions quickly so the investor stays engaged which is why we recommend the investor contact email be monitored frequently throughout the campaign.

FrontFundr Platform

3 min read

Rea Naidoo

Liquid Wind: A tale of sustainable investments and remarkable returns

In under three years, LiquidWind's cleantech startup delivered a remarkable 6-8x return to investors through a strategic buyout, demonstrating the potential of private market investments facilitated by platforms like FrontFundr.

Case Studies

4 min read

Trieste Reading

Blossom Social: Turning an investor community into ambassadors

Blossom Social, a Vancouver-based fintech company empowering better financial decisions, raised over $1.34 million on FrontFundr in just 3.5 days, breaking multiple records by leveraging a strategic campaign that engaged their 100,000 app users and 30,000 subscribers, turning investors into enthusiastic ambassadors, and achieving a 268% oversubscription of their $500k target.

Case Studies

5 min read

Rea Naidoo

Stay Wyld: Unlocking authentic engagement while boosting sales

Stay Wyld Organics, based in Pemberton, BC, raised $791,102 (316% of their target) from 487 investors on FrontFundr in 2023 to launch new products and expand their reach, using a campaign focused on organic growth, storytelling, and authentic influencer engagement, resulting in both substantial investment and increased product sales.

Case Studies

4 min read

Rea Naidoo

HEMPALTA: From crowdfunding success to listing on the TSX

HEMPALTA, a Canadian AgTech company, raised $443,494.05 on FrontFundr in 2022 as part of a $1MM round to revolutionize hemp cultivation, later securing $1.1M through private placement, culminating in their listing on the TSX Venture Exchange under "HEMP" in March 2024, driven by strong community engagement, media visibility, and strategic outreach.

Case Studies

5 min read

Rea Naidoo

tiptap: Mobilizing their brand to empower their grassroots community

tiptap, a financial services startup leveraging IoT technology for touchless donations, raised $866,775 from 317 investors on FrontFundr as part of their $8.7MM round in 2021, using an integrated marketing campaign and strategic partnerships, such as with the Salvation Army, to achieve significant visibility and investor engagement, culminating in a 128% increase in completed investments in the campaign's final two weeks.

Case Studies

4 min read

Jyoti Mander

Best practices for influencer marketing

Influencer marketing can be a powerful tool for promoting products, services, or campaigns. Discover how leveraging influencer marketing can significantly boost your equity crowdfunding campaign's chances of success.

Live Campaign

4 min read

Trieste Reading

Promoting your campaign as a team

Personal outreach or posting on your personal social media accounts is one of the most effective ways to reach potential investors. Having your team reach out to individuals who might be interested, posting organically, or resharing company content can all be effective ways to tap into different networks on LinkedIn, Instagram, or Facebook.

Live Campaign

1 min read

Trieste Reading

brüst: Championing their fans with the support of a champion tennis player

brüst, a functional cold-brew coffee company, successfully raised $398,563 (159% of their target) from 223 investors in 3 months on FrontFundr by leveraging a passionate community, focusing on personal connections, and emphasizing organic marketing strategies without needing paid ads, resulting in strong investor engagement and community support.

Case Studies

4 min read

Trieste Reading

Post-Campaign investor communication

Successfully completing your crowdfunding campaign is a great accomplishment, but it's crucial to maintain communication with your investors through thank you messages, regular updates, and engagement to build trust and ensure future support.

Post-Raise

1 min read

Trieste Reading

Best practices for campaign videos

The campaign video is one of the first introductions investors have to your company. It’s an opportunity to make a good first impression and get them excited about learning more.

Pre-Launch

3 min read

Trieste Reading

Best practices for shareholder updates

Your shareholders want to hear from you and are looking for ways to champion your brand. Learn how to stay connected with them.

Post-Raise

7 min read

Trieste Reading

The importance of campaign thank you’s

Now that the campaign is officially coming to a close, it’s important to finalize a thank you message to your investors and community. This message should be sincere and reflect how your investors have helped you in your raise.

Post-Raise

1 min read

Trieste Reading

Running a campaign competition

Using contests and giveaways on social media can effectively encourage timely investments and boost overall engagement. By running contests on platforms like Facebook and Instagram and promoting them through campaign updates on FrontFundr, you can enhance your campaign's visibility and engagement.

Live Campaign

2 min read

Trieste Reading

Hosting an investor Q&A on Zoom

Hosting Zoom Q&A webinars at the start and end of your crowdfunding campaign is crucial for addressing potential investors' questions and fostering engagement. Promote these webinars across social media, email lists, LinkedIn, and FrontFundr updates to ensure a strong turnout.

Live Campaign

1 min read

Trieste Reading

The importance of a closing countdown

While you have been sending updates throughout the campaign, sending out “countdown” posts throughout the last three weeks at checkpoints such as 3 weeks, 2 weeks, 10 days, 7 days, 5 days, 3 days, 48 hours, 24 hours, 12 hours can build hype and the frequency of these reminders can encourage followers who have been keeping up with your campaign and your online community to go through with their investment.

Live Campaign

2 min read

Trieste Reading

Leveraging social proof in your promotions

Utilizing social proof, such as expert endorsements, user testimonials, and showcasing company milestones, can significantly boost your crowdfunding campaign. By leveraging different types of social proof, including customer reviews, industry awards, and user-generated content, you can build trust and credibility, ultimately driving more traffic and conversions.

Live Campaign

3 min read

Trieste Reading

Optimizing your email signature

Taking advantage of the email signatures for you and your team and promoting your campaign call-to-actions for the duration of your raise can be an engaging way to establish another touchpoint for vendors and customers to become potential investors.

Pre-Launch

1 min read

Trieste Reading

UTM tagging convention

Using UTM tags in your crowdfunding campaign links allows you to track and analyze traffic sources effectively, optimizing your marketing efforts for better investment outcomes.

Pre-Launch

2 min read

Topics
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FrontFundr Picks

Trieste Reading

Publishing an article on LinkedIn

Trieste Reading

Running an Instagram/Facebook live event

Jyoti Mander

How to make a great campaign video

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© Copyright 2024 FrontFundr Financial Services Inc. (FFS). All rights reservedFrontFundr Financial Services Inc. (FFS), doing business as FrontFundr and SMV Capital Markets, is registered as an exempt market dealer in BC, AB, SK, MB, ON, QC, NB, NS & YT.Investing in crowdfunding and exempt market offerings has significant risk. Investors may not be able to resell quickly or at all. An exempt market security holder may also receive limited ongoing issuer information. You should invest only if you are prepared not to receive any return on your investment and/or lose your investment in its entirety.