Campaign updates are one of the most effective ways to communicate new and exciting news to your community. The updates section on FrontFundr allows you to present and keep exciting news such as new partnerships, business developments, or exciting press coverage about your company and campaign all in one central location. We find a strong connection between consistent communications with potential investors and the campaign’s overall success. The more frequent, relevant, and engaging your updates are, the more likely a follower will become an investor. As a general guideline, we suggest sending out 1-2 update(s) per week.
In fact , we find that the email open rate of updates is 60-80% whereas traditional email marketing open rates are just 20-30% which tells us that updates are a perfect form of targeted communications!
Preparing a Campaign Update
First things first, craft your campaign update. You can check out our best practices guide here for crafting effective campaign updates.
Login Access
In order to send campaign updates you will need to login into the admin portal which you can find here. Once you’re in the platform, select the Communications tab on the left-hand side.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee5904eba699177c2a5_B3lhEoyXKP3Ndg_q1iJbSfcNNc50lnhyJxvfXeaTZiopZKDEymvZWzzy8Aa4vHOEmspjJiY_JwhPJZ_OgFp8v1Fr3CC5qkTtWfbBJrRf1zhszJbAn7zBZ8KqJNqiQ_-09T5inQwNTz3usJiFapTuTcU.png)
Campaign Update: Publishing via Platform or Email
When it comes to publishing campaign updates, there are two options available:
- Platform: The update will be available on your campaign page for others to view.
- Email: The campaign update will be sent directly to your selected email contacts.
If you want to post an update and send it via email, then we suggest creating the update as a post and then hitting the duplication button to create it as an email.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee5d339cd99802fb7de_sICCw22ptScWB9T1pPhEDz7UskaHQLwa4bKv8BhWEkxq8LmyqVWUgfnMnqvFfabQM9XKIY9WJI0-JUU0pHRQtmamM7N7QeOwofcKl67CsO7DOT1buo5FQqLFkvIuLXSiQINAeZW7X-r0EMxng_22_zk.png)
A pop-up will appear, giving you the option to duplicate the campaign update either onto the platform or via email.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee5971dcd1336f78591_f7CUn7zgCOU-L2L_lRJo7o02MGJ8y1tmG_Umu2YODZA8_KXKfpvjUuPNTOBWGq76euRBOkduZrfM6wgFIWUhOgexL55PduSPRRDKtrzpZzkKHIvppTiSKjqEQRC-yNF_locNf0s2rJRR3unNetrVq-Q.png)
Posting Updates to the Campaign Page
Once you have logged in, select the ‘Create Update’ button and select ‘Platform’ to publish the campaign update to your page.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee52b8854871810dd0e_flk5gyESurjDvVFB4JDWTMIM8Krz0tUqH4uo1aHtedjlKTYu2_ry_3mJtnnJIoRkR34cS2CEXVJ1viSh18Djr5iPJkQtNatv9flp6egHWePGQVj6oYad9ftIzn3YNUtoA84VYDQ-arYNr4O0Blvws8I.png)
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee53b61401a74fa8b6f_llfIVo0QxZT7AQgzzoXhqZrdkYjtm2cVa1Awh0YqaJ8ADyekl8vnIhRh8a9WLD9N7ewBY0buhq8TCjV7TQ_iyA005MtdQPLN3xOMoCJHHpMadWzAzqRwF0hcb6M-4AhMSR173UhFIcQJ-hn-NAANizw.png)
Once you have reached the Mange Update screen you can begin filling the fields for your campaign update.
- Update Type: In this scenario, select "Platform" (your campaign page).
- Author: Choose the author of the update (these team members are the ones who have been added to your page - please contact your Campaign Manager if you need to add a new member).
- Title: Create an engaging title - add an emoji or two 🥳(character limit: 150).
- Description: Enter your campaign update - feel free to add images, videos, or links.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee53b61401a74fa8ba2_VgmFqk5IbEMf0F-76ZN_AQkRB4-c1z_A9iy3au9j5gqJHrnAiiIg0-jGkhDdtmT0IMj1MLIJUHxs70j-MOvhmyiiZW0nJA6ZY3Mv2pcrl0CplUWPq6jjsSyTtGoSHIJQ-RgrYI7LbYvvkz6fHrSkJUc.png)
Once you are happy with your campaign update, it's time to schedule it. By clicking the 'schedule' button, you will be directed to a screen where you have two options:
- Schedule immedately.
- Choose a custom date and time for scheduling.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee52f45e500c839e4eb_KCnUtEeKbeo5R7s1mN41vUpDFtYXG4q4vObg7t3uh8H-nN0oN0IxskJLu18zUr7ja4Jff6x6Dz0gVAOaQ6ZJEEX8_xufaqIkGVXJFHcapV3dxOXx61En4KKqBmHr-QxzfYLl_FjYvOGg9CkbEJ0EV44.png)
Sending Campaign Updates via Email
Sending campaign updates via email is important because investors and followers are notified about the update. Moreover, emails provide an excellent opportunity to incorporate a strong call-to-action (CTA) urging investment. Please note that you do not need to include your campaign page as a CTA, as it will be automatically added to your email.
Similar to the platform functionality, the first step is to log in to the admin portal. Once you’re in the platform, you have two options for creating an email update:
- Select the ‘Create Update’ button to compose a new email update.
- Choose ‘Duplicate’ if you wish to convert an existing platform campaign update into an email.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee569367e68d2ed3282_1MpZfyidd4ui2BlQ2prXUSEUG-X29LED5EeNveNl69UWe6sEMOIF8mnwYbvIRMAsqe-PZUOc43Mw-zMdd4YHRQvtFXr6X2SC_OmokwSNNFtoYGzXhpgHQQ2v7aQgWF33BOcI6SFUspfeDuBJV8y12Ao.png)
The main difference between the platform and email functionality is the email distribution feature. Below we breakdown the differences in audience types:
- Contacts (Leads): Investors that are uploaded from your external contacts.
- Reservations: Investors who have reserved their investments during the ‘Coming Soon’ stage (if applicable).
- Campaign (In Progress Investors): Investors who are in the onboarding, progress, payment, or documents stage.
- Campaign (Shareholders): Shareholders that have come through the FrontFundr platform.
- Campaign (Complete Investors): Investors who have completed their documents and investment.
- Contacts (Shareholders): Shareholders that are uploaded from your external contacts.
- Followers: Individuals who have hit ‘follow’ on your campaign page to receive updates.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee5141bbb8ea78a2753_u_4vV9ugwB6b7lERoaNvYLlJDQmCx0Iytp8EXgipIztDk9iMzFECnguIbbhQ-FJURWc84VEyhDUfxhWp9Q9Tsy0d2B42len7mVjgkvzpDvTzOWQ9qSoF_PmcZneuTnoaU3Q7rwedvgF11y4dFyY-S4M.png)
After you have finished writing your email, selecting the right audience, and ensuring it meets the compliance requirements, you are ready to send. Clicking the ‘schedule’ button will prompt a screen where you have two options:
- Schedule immediately
- Select a custom date and time
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee52f45e500c839e4eb_KCnUtEeKbeo5R7s1mN41vUpDFtYXG4q4vObg7t3uh8H-nN0oN0IxskJLu18zUr7ja4Jff6x6Dz0gVAOaQ6ZJEEX8_xufaqIkGVXJFHcapV3dxOXx61En4KKqBmHr-QxzfYLl_FjYvOGg9CkbEJ0EV44.png)
Editing or Removing Campaign Updates
The simple answer is yes, you can edit or remove a campaign update on the platform only. Unfortunately, once an email is sent, it cannot be edited or removed. We highly recommend proofreading your email, and if you are unsure about the relevance or compliance requirements, feel free to contact your Campaign Manager for assistance.
To edit an existing campaign update on the platform, navigate to the update you wish to edit and select it.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee56bfcc0d5689592f7_BfUHJTNKxZOqnvZvabE9IizfHmKnAQAAON9Sr3kXoDrKv9COH7wlDfBMqyY5s1Otjq1Ixx4mu2CvdFxKFunyk547-1nVa61FRACepCUZn3Z_bnuy_5so31SJJNn4Kztd7f7ORydIUcdvZUPzRhMzePA.png)
After entering the screen, make your edits to the update, then click 'Save.' The new changes will be reflected on your campaign page.
![](https://cdn.prod.website-files.com/66322ed48fbce1885e708427/665c8ee6b47c417da52bf74e_-ds18wpDmuLMq4_0iEvnrclqZS7EJOPSHZ2oxX_2Byn_BJpsIkbCzrSyYcawgzSeIksl7rDMYzmUMG1-uTsP6i6JWvD7oIlcOJkukz4JwgLuec6CSs-kjsjxOJCwvwBhFP5Pc30CNypK0GjDJ0XDRmg.png)
Compliance
Please keep in mind that all campaign updates must adhere to our compliance policies. If you have any questions about compliance requirements, please review our Communication Policy here or reach out to your campaign manager.
Thanks so much for reading our guide! As always, reach out to us at any time if you want to chat further about how to best articulate your company for an effective crowdfunding campaign.