During the campaign you’ll be responding to many investor questions via the FrontFundr portal, during events, on social media, or during one-on-one meetings. It’s important to respond to investor questions quickly so the investor stays engaged which is why we recommend the investor contact email be monitored frequently throughout the campaign. Below are some best practices for using the Q&A tool through the FrontFundr platform.
Preparing an FAQ
Before the campaign has launched, we recommend drafting a few FAQs that investors have already asked you or questions that you think investors might ask. Once the campaign has launched, you can ask these through the Q&A yourself. We recommend that someone on the team (who is not listed on the team page) or someone associated with the company ask these questions ahead of time.
Having a few questions already on the campaign page can help inspire investors to start asking questions. You can also highlight certain areas of the business you would like investors to know about.
Note that questions do not appear on the campaign page until you have responded to them so you do not need to worry about ever having several unanswered questions.
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Using the Q&A Function
Any questions through the Q&A tab on the FrontFundr campaign page will go to the contact email address you listed on the Teams tab sheet. Please ensure that this is an email address you will be monitoring frequently and that the individual responding to the investor questions will either have the answer or can quickly get in touch with the team member who will have the answer.
To respond to a question, click on the Q&A tab on the FrontFundr platform. This tab will highlight any questions that you have or have not yet responded to. In order to respond to questions in a timely manner, you will receive an email notification when a question has been asked.
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To respond to the question, simply click on the applicable question, and a pop-up will appear. Enter your response and select the author name. When using the Q&A function to respond to investors’ questions, keep in mind that your name and responses will be visible to everyone on the platform.
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Removing Questions
If there is a question that you feel should not be responded to on the platform, simply remove the question by selecting the drop-down option ‘Remove.’
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For any questions about FrontFundr and our investment process, please direct investors to support@frontfundr.com or 1-800-804-1524. Our team is equipped to offer the support needed to respond to questions about the investment opportunity and the investment process. We will direct any questions about your individual business to your team as you are the most capable of responding to those inquiries.
Compliance Approval
As with all items on the campaign page, the responses will need to be compliant. The responses should not make any claims of a return on investment or potential exit. Our team will be reviewing the responses once they have submitted, as there is a three strikes policy for removal from the platform if the guidelines are not followed. If you have any questions about how to best respond to your Q&A, please review our Communication Policy here or reach out to your campaign manager.
The campaign management team will follow up if questions have gone unanswered for a period of time.
Editing Question Responses
Questions do not appear on the page until they have been answered. If you do not want a question to appear on the campaign page, you can either respond to the investor directly or not respond at all. Responses can be edited and removed. You can also choose to remove a question entirely once it has been responded to.
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The campaign Q&A is a great way to engage with investors throughout your crowdfunding campaign. We recommend being enthusiastic and informative in all your responses. We also advise responding to questions within 24-hours where possible. The campaign team will receive an email notification when a question hasn’t been responded to within that time.
We appreciate you reading our best practices guide. If you have any further questions please reach out to your FrontFundr Campaign Manager.