As equity crowdfunding remains a relatively new method of fundraising in Canada, it is important to educate your community on the industry so they do not confuse the promotion of your FrontFundr campaign with regular content. Below are descriptions of the equity crowdfunding industry and FrontFundr for your use in social media posts, advertisements, press releases and any other form of promotion for your capital raise.
Note: Any field in [ ] is customizable to best suit the description of your company and capital raise.
How to Describe FrontFundr:
For Press Releases, Articles and Emails:
FrontFundr is Canada’s leading online private markets investing platform and an exempt market dealer. It provides startups and growth companies access to capital, and gives investors access to private companies they believe in and want to support. It provides a community of 40,000+ investors with the ability to review and complete private placements on one digital platform. The company’s revolutionary technology allows users across Canada to invest in innovative growth businesses in under 10 minutes, starting from as little as $250. To date it has helped more than 150 companies raise over $200 million.
About FrontFundr (For Social Media, Emails or Newsletters):
FrontFundr is Canada’s leading online investment platform. They use cutting-edge technology to help make investing in Canada’s most exciting [growth / startup businesses] simple and straightforward. Whether you’re new to investing or a seasoned pro FrontFundr [is the ideal way to access private market investments!]
About FrontFundr (For Social Media Advertising/Posts):
FrontFundr makes it easy for all Canadians to invest in Canada’s most exciting [growth / startup businesses], from as little as $[amount].
FrontFundr makes it easy for all Canadians to invest in Canada’s most exciting [growth / startup businesses]. Invest today from as little as $[amount].
How to Describe Equity Crowdfunding:
About Equity Crowdfunding (For Social Media Advertisements/Posts):
Equity Crowdfunding is a dynamic source of funding for startups and early stage businesses with high growth potential. Private companies raise funds in return for equity or shares from a large group of investors (aka “the crowd”).
About Equity Crowdfunding (For Social Media Advertisements with limited space):
If you are raising on common shares: “Equity crowdfunding is where the public, like yourself, can invest in private companies for shares in return.”
If you are raising through a convertible debt or SAFE offering: “Equity crowdfunding is where the public, like yourself, can invest in private companies for a path to ownership.”
To learn more about how you can incorporate equity crowdfunding education into your email sequences, you can download our template here.
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