How to craft a good campaign email update

As you navigate best practices for equity-crowdfunding, one crucial element often overlooked is the power of a well-crafted campaign email update. Just like storytelling captivates potential investors, these updates serve as your narrative thread, weaving together your journey and progress. While you've already explored avenues like social media and personal interactions, let's dive into the untapped potential of campaign email updates.

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Why Campaign Email Updates Matter 📧

Campaign email updates are more than just notifications—they're strategic tools to engage your audience and drive action. Here's why they're important:

• Direct Engagement: Email updates offer a direct line of communication with your supporters, allowing you to convey your message clearly and concisely.
• Personal Touch: Unlike generic advertisements, email updates offer a personal touch, fostering a sense of connection and loyalty among your supporters.
• Progress Tracking: Regular updates enable your supporters to track your progress, building anticipation and excitement as you inch closer to your goals.

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Crafting Compelling Campaign Email Updates 🌟

Now, let's dive into the nuts and bolts of crafting impactful campaign email updates:

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Subject Line

‍Start with a clear and concise subject line that grabs attention and sets expectations. Whether it's a progress update or a milestone celebration, make sure your message is crystal clear and consider some tips below:

• Keep it concise: Aim for a subject line that is short and to the point, as our platform supports a character limit of 150.
• Create urgency or curiosity: Use words like "Final Hour," or "3 Hours Left" to create a sense of urgency. Alternatively, tease the content of the email with intriguing language that makes the recipient want to open it to learn more. 
• Highlight Benefits: Focus on what's in it for the recipient. Whether it's a special offer or useful information, make it clear why opening the email will be valuable to them.
• Stay true to your brand voice: Your subject line should align with your brand's tone and style to maintain consistency and build trust with your audience.

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Tell Your Story‍

Just like any good story, your email update should have a beginning, middle, and end. Start by setting the stage with a brief overview, delve into the meat of your update, and conclude with a call to action that propels your campaign forward. We suggest highlighting campaign milestones such as reached funding goals, updates on events, and consider incorporating any of these exciting topic ideas:

• New Partnerships
• Founders Story
• Large client and/or investor
• Hit a new revenue target
• Founders Story
• New product release or redesign
• Awards and Recognition
• Positive press coverage

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Visually Appealing

‍Incorporate visuals like images, videos, or infographics to break up the text and make your update visually appealing. For optimal display, uploaded images are recommended to have a width of 655px or more.

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Engage and Interact

‍Encourage interaction by inviting your audience to share their thoughts, ask questions, or spread the word about your campaign. Engaging with your audience fosters a sense of community and involvement.

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Consistency is Key‍

Stay consistent with your email updates, we typically recommend sending 1-2 campaign updates per week. Consistency builds trust and keeps your audience informed and engaged throughout your campaign journey.

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The Right Audience

‍Selecting the appropriate email distribution lists ensures that your messages reach the right audience, maximizing engagement and support for your campaign.

• Contacts (Leads): Investors that are uploaded from your external contacts. 
• Reservations: Investors who have reserved their investments during the ‘Coming Soon’ stage (if applicable).
• Campaign (In Progress Investors): Investors who are in the onboarding, progress, payment, or documents stage. 
• Campaign (Shareholders): Shareholders that have come through the FrontFundr platform. 
• Campaign (Complete Investors): Investors who have completed their documents and investment. 
• Contacts (Shareholders): Shareholders that are uploaded from your external contacts. 
• Followers:  Individuals who have hit ‘follow’ on your campaign page to receive updates. 

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Scheduling

‍The last thing you want is to panic at 8:56 AM because you need to send your email at 9 AM, but it’s not ready. Luckily, with our platform, you can either send out an email immediately or schedule it for another day and time.

Pro Tip: According to HubSpot, the best time to send emails on Tuesday is between 9AM and 12 PM, and then between 12PM and 3PM. 

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Where to Begin 🚀

Ready to embark on your journey of crafting compelling campaign email updates? Start by outlining your goals and objectives, then brainstorm ideas for content that resonates with your audience.