Storytelling works wonders to appeal to potential investors. Throughout the campaign, you’ve created social media posts of different styles, talked to investors one-on-one and through events, as well as engaged with followers and your community through updates and emails. While these are all fantastic ways to promote your raise, there’s another element that often gets overlooked: blogging.
Writing blog posts to introduce your raise and provide ongoing updates can be a great marketing tool and traffic strategy to connect with potential investors and encourage your current community to engage.
How does blogging fit into the marketing mix? 🤔
One of the main benefits of blogging is that it helps drive traffic to your website. Every time you create and publish a blog post, it’s providing one more opportunity to show up on the search engine results page and drive traffic to your website in organic search results. This works well if you are externally advertising and a potential investor searches the company name or goes to your website and sees a banner to read your latest blog post. Ultimately, you want to drive readers to the campaign page, and creating this organic funnel can increase those chances.
You can also repurpose your blog post content for social media. Using your platforms to redirect readers to your website for more information not only helps your search engine optimization but provides additional information for potential investors who might see a social media posts or advertisements.
Finally, now that you have organic traffic coming to your campaign page through your blog, you have an opportunity to convert this traffic into investors or followers.
Blog 1: General Launch Post 📢
We recommend creating a blog post centered around educating your audience on what equity crowdfunding is and introducing your raise for your launch. The education components are important so that your current community feels comfortable investing in the company because they know exactly what investing means. Introducing your raise might come in the form of listing reasons the audience should invest or what the company has accomplished so far that has put you in a place for growth through crowdfunding.
Some fantastic blog posts written by past issuers include:
- KaleMart 24 who discussed the concept for their stores and shared information about equity crowdfunding
- For our raise, FrontFundr talked about our mission and reasons to invest
Blog 2: A Post to Build Momentum 📱
Around the halfway point of your campaign, we recommend creating a second blog post to further engage your audience. This blog post can be mission-driven, talk about how you are creating an opportunity or solving a problem in the industry, or elaborate on some of your key milestones and future targets that you hope to reach.
A couple of examples of these momentum-building posts include:
- PKA SoftTouch who spoke about how their first raise milestone will help grow the business
- For our raise, FrontFundr spoke about the what and why of the campaign
Where to get started ⬇️
If you’re curious about how search engine optimization or lead generation works when it comes to blogging, check out this resource for more information and for blog post templates to get you started.
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