Promoting your campaign as a team

Having your entire team promote your crowdfunding campaign can increase the effectiveness of your promotions significantly. We will often see the CEO or executive team of the company post on their LinkedIn accounts or share with their own networks but harnessing the power of your entire team can highlight supportive company culture, showcase different perspectives, and tap into many different networks.

Studies also show that when individuals share on their own profiles, it can generate 8x more engagement than content shared on the main company profile, making a huge difference in bringing in potential investors.

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Ways your Team can Promote Your Campaign 🌟

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Organic team posts

Personal outreach or posting on your personal social media accounts is one of the most effective ways to reach potential investors. Having your team reach out to individuals who might be interested, posting organically, or resharing company content can all be effective ways to tap into different networks on LinkedIn, Instagram, or Facebook. Tip: tag your team members in your post for better visibility and a reminder to share!

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Joint company and founder posts

The CEO at CoCo Vodka made a video telling the story of how the company started and that investors should get involved in a fast growing company. They then posted their individual videos to their social media accounts to promote the raise.

Sharing the campaign video

The team at Gravvity cut pieces of their video into snippets that featured each member of the team. They then posted their individual videos to their social media accounts to promote the raise.

Events

For FrontFundr’s own raise, we hosted weekly Instagram Live Events with different members of our team to showcase different perspectives and for potential investors to gain insight into who the company is.

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