Post-Campaign investor communication

Successfully completing your crowdfunding campaign is a great accomplishment for any company raising funds. Keep in mind that once you have closed your campaign, it’s still important to keep up the campaign communications to your new investors.

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1. Thank investors 💌   

As we’ve mentioned in one of our previous guides, the first step is to send a thank you to your investors and welcome them into your community. This step is crucial in setting the precedent for future communications from the company. For more on different ways to thank your investor base and community, check out our guide here.

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2. Frequent and detailed updates 📨             

Not all of your investors will be following your company on all of your social media outlets so it’s important to be cognizant of ensuring these investors are kept in the loop. We recommend sending updates out to your investor base at least every quarter. We also recommend adding your investors to your mailing list so you can quickly and easily communicate with your investor base.

Tip: With the FrontFundr platform and the post-raise feature, there is a central location to send these updates out and ensure your investors are in the loop regarding news, company performance, and any other major updates from the company.

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3. Engage with your investors 🤝    

Make sure you respond to questions your investors may have especially in the early stages of bringing them on. This goes back to creating an environment where your investors trust you and feel confident in the business. A great way to create that environment would be to host a Zoom-based Q&A session to answer any questions and provide them with details of what the future plans look like.

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If your future plans roll out successfully, you might be crowdfunding again in the future or looking for additional support from your investors. If you do decide to do this, by showcasing your hard work, success, and key achievements as they happen, you set the precedent for investors to feel more inclined to invest again.