Optimizing your email signature

The average person sends 40 emails per day. That means there are 40 opportunities every single day to market yourself and your raise in those individual emails. Taking advantage of the email signatures for you and your team and promoting your campaign call-to-actions for the duration of your raise can be an engaging way to establish another touchpoint for vendors and customers to become potential investors.

We’ve outlined a couple of examples of email signatures below that promote the investment opportunity in effective ways. Tip: using a tool like Hubspot’s Email Signature Generator can make the process of optimizing your email signature simple for you and your team.

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Best Practice Examples 👍🏻

Linda Biggs from joni inserted a link at the bottom of her signature prompting the recipient to “learn more” about the opportunity to invest in joni through FrontFundr.

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Kyle Heier from Half Hitch Brewing Company added a line in his signature detailing that there was an ownership opportunity to become a part-owner of the Half Hitch & The Mash.

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From FrontFundr’s own campaign, we added a call-to-action directly under our name and title to highlight the opportunity of becoming a co-owner in our company.

Oussama Saoudi from ToroMatcha created a banner at the bottom of his signature to create a very visible call to action for the limited-time opportunity to become a co-owner.

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Creating Your Own Email Signature ✍🏻

Taking some inspiration from the above examples, you can create your team’s signature that aligns with your brand and adds an additional touchpoint for your campaign.

Don’t forget to create a UTM tag to attribute traffic to your campaign page from your email signature so you can measure the effectiveness of it and change wording throughout the campaign if you need to.

Before you and your team start using your signature, be sure to send it to our team at FrontFundr for campaign and compliance review.