Best practices for influencer marketing

Influencer marketing can be a powerful tool for promoting products, services, or campaigns. Discover how leveraging influencer marketing can significantly boost your equity crowdfunding campaign's chances of success.

Why is Influencer Marketing important to a campaign success? 

• 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.
• 92% of marketers believe that influencer marketing is an effective form of marketing.
• 72% of Gen Z and Millennials follow influencers on social media.

How is influencer marketing effective for a campaign? 

• It turning brands into hot topics 
• The trust of influencers builds strong brand associations 
• Consumers are exposed to social media more than any other forms of media 
• Unlimited sharing potential 
• Flexible pricing structure 

‍

Setting Objectives 

Define clear campaign objectives that align with your crowdfunding goals. Examples include:

• Increasing campaign visibility
• Increase brand visibility by reaching a larger audience
• Build credibility and trust among potential investors

Selecting the Right Influencers 

• Choosing the right influencers is crucial. Look for those whose audience aligns with your target demographic.
• Influencers that share an interest in startups and equity crowdfunding is as important. The influencer is a part of your team and should want the best outcome for your brand.
• Consider industry experts, startup enthusiasts, and those with a genuine passion for your cause.

Tip: Quality and engagement matter more than follower count. Prioritize influencers with high engagement rates and loyal, authentic followers. These influencers can have a more significant impact on your campaign.

‍

1. Macro vs Micro Influencers

Why brands favor micro-influencers for their campaigns. 

1. Better engagement rates: Influencers with less than 10k followers have 10% engagement, compared to a 3.6% to influencers with more than that
2. More targeted followers: Those following micro influencers are more likely to share the interest of the micro influencer. 
3. More affordable: Micro influencers have a far more reduced rate, or even free. 
4. More authentic: With Social Media algorithms looking for real and unsponsored posts, authenticity wins.

‍

2. How Much Should You Pay?

• Nano Influencers (1000-10,000 followers) → $10-100 per post 
• Micro Influencers (10,000-50,000 followers)  → $100-500 per post 
• Mid-tier Influencers (50,000-500,000) → $500-5,000 per post 
• Macro Influencers (500,000-1,000,000 followers)  → $5,000-10,000 per post 
• Mega influencers (1,000,000+ followers)  → $10,000+ per post 

‍

Building Authentic Relationships

Authenticity is key. Build genuine connections with influencers to create strong and lasting partnerships. Nurture these relationships with regular communication and personalized outreach efforts.

How do you craft a successful influencer outreach strategy?

1. Start building a relationship with the influencer before contacting them
2. What can you offer in exchange for their collaboration?
3. Tailored messages result in a higher response rate
4. Be persistent but not pushy 5. Keep up the communication

‍

Setting Expectations

Set clear expectations from the outset. Define influencer roles and responsibilities in formal contracts. Specify content deliverables, compensation agreements, and any other pertinent details.

• Create a content calendar outlining publishing schedules and themes.
• Share campaign assets and plan content promotion across marketing channels.
• Specify performance metrics and deliverables to evaluate success.
• Define roles and responsibilities for both your team and influencers.

Tip: Encourage creative freedom while providing clear guidelines. 

‍

Monitoring and Measuring 

Continuously monitor and measure the performance of your influencer marketing campaign.

‍

StayWyld Organics Case Study 

StayWyld Organics achieved remarkable success in their equity crowdfunding campaign by collaborating with a diverse group of influencers who shared their values. Through authentic influencer relationships and a unified message of sustainability, they expanded their reach, engaged their audience, and achieved impressive returns on their campaign.

‍

Brüst Case Study 

Brüst, the protein coffee beverage company, announced a strategic partnership with tennis sensation Denis Shapovalov to boost its growth. Shapovalov, a top-ranked professional athlete, will collaborate closely with the Brüst team, feature in marketing initiatives, and contribute to expanding retail distribution and direct-to-consumer sales in Canada and the upcoming U.S. market entry, leveraging his popularity and tennis world connections.