Best practices for a social media launch

Social media is a fantastic tool to utilize for your campaign launch. Statistics show that more and more consumers and discovering new businesses via social channels because of the cost-effective, accessible, and engaging nature of social media. Positioning yourself on these platforms can be a great way to engage with your current and potential audience to convert them to investors.

Here are some best practices to drum up excitement on these platforms around the launch of your campaign.

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Launching on Social Media 🚀

Before your campaign launch, we’ve outlined a four-step process that can prepare you for launching a social media component to the campaign.

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Step 1 

Select the social media channels you want to use. The most common social channels are usually Facebook, Instagram, Twitter, and LinkedIn. For a reference on our social media best practices, check out our resource here.

Tip: When selecting your social channels, consider the number of followers, what your target audience likely uses, where the message would be best conveyed, which channels influential users might be on, and what hashtags would work for your campaign.

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Step 2 

Develop your channel strategies. We recommend getting into a groove of posting regularly on all of your channels. For the duration of the campaign, we also recommend increasing the number of posts per week as we get nearer to the closing of the campaign. In determining the channel strategies, ensure you’re using each platform’s strengths. For example:

• INSTAGRAM: can be a great tool to post pictures that represent your mission and your goals. You can post campaign updates and engage with your audience visually.
• FACEBOOK: is great for creating shareable posts so utilize your Facebook Insights to understand your post performance and what audiences would be interested in.
• LINKEDIN: is often used for professionals to learn more about companies and individuals so create engaging, informative posts that your network can reshare.
• TWITTER: is great for quick promotions and shoutouts from individuals in your network. It’s also particularly useful to use hashtags on Twitter.

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Step 3

Plan how you’re going to engage with your audience. Understand what your audience will respond well to and what types of updates they’d like to see. Our Key Messaging template is a great place to start in ensuring your messaging strategies line up with your target audiences.

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Step 4

Plan out your content ahead of your launch. Mass scheduling your posts can make sure you’re prepared and you won’t be overwhelmed trying to post every day of your campaign. Tools like Hootsuite or Buffer are great free resources to schedule your content.

Tip: we have a content planning calendar for your use here.

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Social Promotion 📢

Before the day of your actual launch, you can create buzz with anticipatory content such as “coming soon” posts or countdown posts to create conversation and encourage comments. 

On the day that your campaign launches on FrontFundr, it’s time to start promoting on all of your channels. We’ve outlined a couple of different campaign launch posts on different platforms from some of our recent issuers below.

Tip: Don’t forget to tag FrontFundr on all of your social media posts for our team to engage!

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LinkedIn

ToroMatcha did a great job of creating an engaging visual for their LinkedIn post. Their caption was straightforward and to the point while using hashtags that would be well-utilized by users on LinkedIn. Their call-to-action on the post is also clear for individuals who might not be familiar with crowdfunding or FrontFundr.

Tip: Tag your team members or FrontFundr team members to amplify the post and reach more networks.

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Instagram

joni did a fantastic job of explaining what equity crowdfunding is to their audience to educate and encourage theme to become co-owners in their business. By explaining what it meant to be community-owned created a high level of engagement throughout their campaign.

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Facebook

Fort Distillery shared their launch news under their flagship brand, Tumbler & Rocks. They highlighted some of their traction to date, such as some of the incredible partnerships they have, and outlined their target raise along with a call to action for their community to invest.

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Twitter

If your audience is on Twitter, this can be a great platform to get your message reshared with your community. VoltSafe shared some Breaking News on the day the campaign launched and continued to post consistently throughout the campaign.

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Consistency is key when posting on social media. Be sure to follow up your launch post with lots of exciting content in the first week and keep that momentum going throughout the entire campaign.