FAQ - Pre-Launch

Your campaign URL should be sort and easily identifiable. We advise keeping the URL to your company name. For example, frontfundr.com/mycompanyname. You can customize everything to the right of the forward slash in bold.

If you are coming back for a second campaign, we can swap the URL from the first campaign to make it the URL for your second campaign. Generally, we'll add the year that the raise took place to the ending of the first campaign page URL to differentiate the two. For example, frontfundr.com/mycompanyname2023.

For any questions about your campaign URL, consult your FrontFundr Campaign Team contact.

Campaign Marketing

When discussing reasons to invest in the campaign, it’s important to speak to the merits of the business and not to a potential return on investment.

Below are compliance restrictions and requirements that each company must follow:

Restrictions

Materials must not contain any misrepresentation or false statement. The use of exaggeration, innuendo, or ambiguity in an oral or written representation of a material fact, or other deceptive behavior relating to a material fact might be a misrepresentation.
Materials must not include financial information (historical or projected) unless in compliance with the requirements.
Materials should not make a definitive claim about the public listing of the securities unless supported by a definitive listing agreement.
Issuer’s materials should not specifically discuss the offering, but rather discuss the business and opportunity.
Materials cannot imply that a regulatory body has approved the offering for distribution or, imply that a regulatory body has approved the offering for distribution by virtue of its inclusion on the platform.
Issuer’s materials should not make statements about
- the expected future value of the offered securities or the Company;
- guarantee of return with limited or no risks;
- the need to act now ( i.e., fear of missing out statements (FOMO) such as “Don’t miss out on this opportunity” or “Act now before you run out of time”) - however, it is acceptable to indicate a time frame on campaign milestone posts;
- inside/private information (i.e., the same information must be shared with all potential investors);
- exclusivity of investing (e.g., “this opportunity is only available for select people”);
- encourage investing because certain people invested (i.e., “ VCs have invested”, etc.)
Any promotions from an influencer must be disclosed as such
- The disclosure should be upfront and applicable to the brand, product, reward, etc.
- Disclosures such as #ad, #sponsored, #partner, #ambassador, etc. should come before any other hashtags in the post
- Some mediums may require video and audio disclosure so do your research in advance
Influencers must not offer financial advice as it pertains to the offering and investment opportunity
- The influencer should not be offering investment advice as they are not the investment advisor for the audience
- The influencer should speak to their own experience of why they like the company and/or why they invested rather than telling other people to invest
- The influencer should be directing the audience to learn more and include a link directly to the campaign page
- There can be no mention of a potential return on investment or language surrounding making ‘big gains’, ‘lots of cash’, ‘huge profits’ etc.
- A general risk disclosure is advisable

Requirements

Materials should speak to the quality of the product or service provided by the company.
Materials should highlight the opportunity following the guidelines provided and direct interested parties to the FrontFundr website to learn more about the investment itself and to review offering documents.
All promotions which utilize paid sponsorship (outside influencers) must provide clear disclosure within the promotion itself.
If the company has not earned revenue, issuers must provide a framework for how they make revenue and how much they could potentially make on a per-transaction basis – or some other unit-denominated metric. Issuers may provide an opinion on why they are in a strong position to succeed with a revenue generation plan following a raise.

All promotional materials should be sent to the FrontFundr team for compliance approval prior to distribution.

As an example of reasons to invest or investment highlights in practice, here is what Blossom Social included on their campaign page.

We also encourage you to share how excited you are to welcome your community as shareholders!

Campaign Marketing

Pre-Launch

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What is an exempt market dealer?

What type of securities can you facilitate?

Do I need to have the trust company setup prior to launching?

What is the setup process for RRSP/TFSA?

Do I need a voting trust agreement?

What's the minimum offering, maximum offering, and target raise?

How do we explain the benefits of investing in our campaign?

How should I determine how much to offer as perks?

How can we build anticipation before launching our campaign?

What progress should we aim for after two weeks into the campaign?

How much can we customize the design and layout of our campaign page?

Who determines the valuation?

What does the due diligence process involve?

Do I need audited financial statements?

How much money can my company raise?

Are there any disclosures and/or compliance restrictions I need to be aware of for my campaign video?

Can I include forecasts in projections on my campaign page and in my pitch deck?

Are there specific compliance requirements we should be aware of before launching our campaign?

Do I need to include a pitch deck on my campaign page?

How long does a campaign run for?

What are some examples of good campaign perks?

What types of perks can we offer to investors?

What materials do we need to provide to help FrontFundr build our campaign page?

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