Live Campaign

Crowdfunding best practices suggest that you should set aside 10-20% of your funding goal just for advertising spend. We generally advise that 3-5% of your funding goal should go towards advertising. That being said, the size of your community and their response during the deeplink "invite-only" portion of the campaign as well as the size of your funding goal can influence this number. Some companies are able to fill their round from their community alone. Others, who are raising $500,000 - $1,000,000 may be required to spend over 10% in advertising to reach their goal.

Campaign Marketing

There are not any restrictions in terms of the channels or platforms that you can or cannot use; however, you need to ensure that the content aligns with our compliance guidelines.

Below are compliance restrictions and requirements that each company must follow:

Restrictions

Materials must not contain any misrepresentation or false statement. The use of exaggeration, innuendo, or ambiguity in an oral or written representation of a material fact, or other deceptive behavior relating to a material fact might be a misrepresentation.
Materials must not include financial information (historical or projected) unless in compliance with the requirements.
Materials should not make a definitive claim about the public listing of the securities unless supported by a definitive listing agreement.
Issuer’s materials should not specifically discuss the offering, but rather discuss the business and opportunity.
Materials cannot imply that a regulatory body has approved the offering for distribution or, imply that a regulatory body has approved the offering for distribution by virtue of its inclusion on the platform.
Issuer’s materials should not make statements about
- the expected future value of the offered securities or the Company;
- guarantee of return with limited or no risks;
- the need to act now ( i.e., fear of missing out statements (FOMO) such as “Don’t miss out on this opportunity” or “Act now before you run out of time”) - however, it is acceptable to indicate a time frame on campaign milestone posts;
- inside/private information (i.e., the same information must be shared with all potential investors);
- exclusivity of investing (e.g., “this opportunity is only available for select people”);
- encourage investing because certain people invested (i.e., “ VCs have invested”, etc.)
Any promotions from an influencer must be disclosed as such
- The disclosure should be upfront and applicable to the brand, product, reward, etc.
- Disclosures such as #ad, #sponsored, #partner, #ambassador, etc. should come before any other hashtags in the post
- Some mediums may require video and audio disclosure so do your research in advance
Influencers must not offer financial advice as it pertains to the offering and investment opportunity
- The influencer should not be offering investment advice as they are not the investment advisor for the audience
- The influencer should speak to their own experience of why they like the company and/or why they invested rather than telling other people to invest
- The influencer should be directing the audience to learn more and include a link directly to the campaign page
- There can be no mention of a potential return on investment or language surrounding making ‘big gains’, ‘lots of cash’, ‘huge profits’ etc.
- A general risk disclosure is advisable

Requirements

Materials should speak to the quality of the product or service provided by the company.
Materials should highlight the opportunity following the guidelines provided and direct interested parties to the FrontFundr website to learn more about the investment itself and to review offering documents.
All promotions which utilize paid sponsorship (outside influencers) must provide clear disclosure within the promotion itself.
If the company has not earned revenue, issuers must provide a framework for how they make revenue and how much they could potentially make on a per-transaction basis – or some other unit-denominated metric. Issuers may provide an opinion on why they are in a strong position to succeed with a revenue generation plan following a raise.

All promotional materials should be sent to the FrontFundr team for compliance approval prior to distribution. We also request that the appropriate disclosures be added to any materials that promote the campaign.

For any emails, press releases, or blog posts that reference the campaign, please include the below disclosure:
Details of the offering can be found in the [Offering Document / Offering Memorandum] at FrontFundr.com/YourUniqueURL. This communication is for informational purposes only.‍

For any posts on social media on online advertisements, please include the below disclosure:
For details on this offering please visit FrontFundr.com/YourUniqueURL.
‍

If you have any questions, please reach out to the FrontFundr Campaign team.

Campaign Marketing

We generally see that there are five different types or structures for investors events. These include:

Investor Pitch + Q&A: This is the most common investor event we see. You run through the full pitch deck and give investors the opportunity to ask questions at the end.
Product Demo + Q&A: This can be great presentation particularly if you have a consumer-facing product. You give an in-depth look at the product while pitching the business and give investors the opportunity to ask questions.
Fireside Chat: For companies with a recognized founder and strong industry connections, this can be great way to build a more personal connection to the company. Two founders get together to talk about the challenges/successes of their businesses while also pitching the business and giving investors time to ask questions.
Ask the Experts: This really focuses on providing as much detail as possible on a particular industry with various experts while giving the audience a chance to ask questions. This is great for companies building new industries or with harder to understand products.
Due Diligence Marathon + Q&A: Often hosted towards the end of a campaign, this style of event really focuses on the financial side of the offering and gives investors a platform to ask more financially-focused questions.

Pick the style of event that works best for you and your investment opportunity. Once you know the style of the event, consider the platform and how you plan to promote.

We recommend hosting virtual events through Zoom. You can easily create registration pages, custom reminder emails, and it has good webinar functionality such as practice sessions and a Q&A that the panelists can moderate. We recommend encouraging investors to ask questions through the Q&A function on the platform so you can determine which to respond to live and which to follow up with after the event.

During the event, we advise that companies do not make any promises regarding a potential return on investment. If the question comes up, you can advise the investor of all the available paths for a potential exit and which is the companies preferred strategy and why. If questions about financials come up during the event and you are uncomfortable sharing that information with everyone, you can follow up with that specific investor after the event.

We recommend including a QR code on the slides for the event that will take investors directly to the campaign page. Once the event is over, you can share the recording or the slides via email with a call to action to invest and the link to the campaign page. You can customize this email for those who attended the event and those who registered but weren’t able to attend.

Campaign Marketing

Live Campaign

How much should I spend on advertising for my campaign?

How much can an investor invest under the Offering Memorandum?

Can I write my own content for FrontFundr's marketing team to share?

Can I review what FrontFundr shares about my campaign in advance?

What does the investment process look like?

What fees do investors pay?

Does FrontFundr provide investment advice?

What is Know Your Client (KYC)?

What is the difference between a Retail Investor and an Eligible Investor?

What is the criteria to qualify as an Accredited Investor?

What if I don't hit my target raise?

Can I extend my fundraising campaign?

How does the Q&A feature work on the campaign page?

How much time should I be spending on my campaign?

How does the Campaign Updates feature work on the campaign page?

Do you have examples or case studies of successful campaigns?

How can we optimize our campaign page for search engines (SEO)?

How we can find influencers to promote our campaign?

Can I have influencers promote my campaign?

Are there any restrictions for advertising my campaign?

How often should we be engaging potential investors throughout the campaign?

What are some email marketing strategies to engage potential investors?

What are some topics we should talk about in our campaign updates?

How should I engage directly with potential investors?

Are there specific demographics or segments we should target in our marketing efforts?

What are some performance benchmarks we should be tracking during our campaign?

Investments in my campaign are slowing down, how do we create more urgency?

Do you have any tips for hosting a successful investor event?

Should we host any investor events during the campaign?

When can I go from deeplink or private link to public launch in Investment Opportunities on FrontFundr?

Can I launch publicly with 20 investors in processing?

Do you work any PR companies that can promote our raise?

How large is FrontFundr’s mailing list?

How can I add external tracking IDs like Meta Pixel and GA4 to my campaign page?

When do I have to fulfill investor perks?

How will FrontFundr promote my campaign to your network?

Do you provide analytics to track campaign performance?

How much money can investors invest under Crowdfunding?

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